My sweetie Debbie? brought home a bottle of my favorite wine, Penfolds’ Koonunga[1] Hill. While feverishly ripping the cork out I noticed the label looked all goofy:
What’s that, I wondered. Dumbing down the label for people who don’t know it’s a red wine? I looked it up and Project (RED) is about fighting for an AIDS free generation. (RED) partners donate a part of their profits to fight AIDS.
Well, good on you Penfolds. I’ll just have to do my part by buying more of your products!
1. Pronounced Koo-nun-ga, not Koon-un-ga. Just in case you don’t speak Australian.
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